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7 Managementul relatiei cu clientii (CRM)

7.1 Managementul relaţiei cu clientul (CRM – Customer Relationship Management)
7.2 Clientul conduce relaţia (Consumer Managed Relationship-CMR) prin relevanţa acestuia

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7.1.1 Customer Expectations Management in Store Management

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7.2.1 In cartea:STRATEGII MANAGERIALE INTERORGANIZATIONALE

7.1 Managementul relaţiei cu clientul (CRM – Customer Relationship Management)